A patented app inventor, with $15m+ in funding, and 1m+ faces on my products in the UK & US. I now help fellow entrepreneurs realise and achieve their own kick-arse vision for the future.

I bring good ideas to life from scratch, but also perform makeovers on ugly babies. ie. Your biz’s boring brand, depressing digital product, or crap creative content.

When I’m not shamelessly using my own name for wordplay, I’m getting serious about your stats, and how I can stick a rocket up their arse to give you ROI.

I have a proven track-record of maximising engagement rates on social media, conversion rates on both App Stores, and ‘magic moments’ inside of websites & apps.

Apps

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Brands

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Content

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Apps 〰️ Brands 〰️ Content 〰️

Thankfully, I was born with two ears and one mouth. Not the other way around.
Expect someone that listens, asks the right questions, and helps you come to the correct answers (without thinking he already knows them himself).
When you’re vanquishing the competition into irrelevant goop, every single hour counts.
I approach projects with the same single-mindedness as when I desperately need to go to the toilet. Decisive movement, as fast as I can, without missing the target.
After 2 years as a product manager, trust me, I get dopamine-highs from data and graphs.
…But whilst most soulless companies rely solely on the above, I’m certain that the way forwards is inside of your gut. Whether it’s choosing the person to marry, or building a feature that people don’t even know they want yet.

Projects that play it safe are usually forgotten. Therefore I cannot think of any examples.

I politely prod my clients on the calculated creative risks we can take to give us an edge, to get the right people talking (and acting).
If there’s no purpose, there’s no point, and if there’s no point, you are possibly missing an index finger.

Once you tell me, I never lose sight of “why” your project exists in the first place. I always need good reason to do something, no matter the scale of the creative decision.
Perfection doesn’t actually exist, but I believe that if you aim for it, it can be as damn near close as possible.

It doesn’t matter if I’m applying a screen protector to my phone, or producing an ad for a billboard. I neurotically sweat the details, and have a chronic issue with body odour as a result.